Service · Berlin

Social Media Marketing in Berlin

Content and campaigns on Instagram, Facebook, TikTok and LinkedIn that build a local following.

  • Content planned around your business goals
  • Consistent posting on the platforms your customers use
  • Paid social campaigns targeted to Berlin audiences
Overview

Why social media matters for local businesses

Berliners discover restaurants, shops, studios and service providers on Instagram, TikTok, Facebook and LinkedIn every day. Social media marketing keeps your business visible between purchases, builds trust before people ever call and gives you a direct line to your local community.

FrankBerlin plans, creates and manages social content that fits your brand, and runs targeted paid campaigns when you want to reach new customers in specific districts or audiences.

Social Media Marketing is one of four core digital marketing services in Berlin offered by FrankBerlin. Questions? Visit the FrankBerlin contact page.

Features & benefits

What's included

Strategy & content calendar

A clear plan for what to post, where and why, aligned with your business goals.

Content creation

Branded graphics, short-form video concepts and captions that sound like you.

Community management

Timely replies to comments and messages so no enquiry goes unanswered.

Paid social ads

Meta and TikTok campaigns targeted by location, interests and behaviour.

Profile optimisation

Bios, highlights, links and contact buttons set up to drive enquiries.

Performance reports

Reach, engagement, clicks and leads, with recommendations for the next month.

Process

How it works, step by step

Audit & goals

We review your current profiles, competitors and what you want social media to achieve.

Content plan

A monthly calendar of posts, formats and campaigns for your approval.

Create & publish

Content is produced, scheduled and published on your chosen platforms.

Review & optimise

We measure results and refine content and targeting each month.

FAQ

Social Media Marketing FAQs

Which platforms should my business be on?

It depends on your customers. Hospitality and retail often do well on Instagram and TikTok, while B2B services usually get more from LinkedIn. We recommend platforms based on where your audience actually spends time.

How often will you post?

Posting frequency is agreed in your plan based on your goals and budget. Consistency matters more than volume.

Is ad spend included?

No. Ad spend goes directly to the platform and is separate from the management fee, which is quoted before we start so you can see both figures.

Do I need to provide photos and videos?

Your own photos and videos usually perform best because they show the real business. We guide you on what to capture and fill gaps with designed graphics.

Ready to talk about social media marketing?

Call Frank on 0176 59549471 or send a message for a free, no-obligation quote.